BLOG 196 STARBUCKS
We see them on every corner and this brand is the face of coffee. But where and when did Starbucks come into our lives?? What is such a readily, visible part of our day, and a frequently visited stop, has dominated our communities faster than we could have imagined. With so many beverages to now choose from, especially during the holidays, this popular coffee company is hard to resist. The first Starbucks opened in 1971 just along Pike Place Market in Seattle. Three men, Gordon Bowker, Zev Siegel, and Jerry Baldwin, signed a partnership and opened their first shop. This original store transferred locations to another spot still in Pike Place, and this shop is still in operation today. In 1982, about 10 years later, Howard Schultz became the company’s marketing director. It was he who had the idea of opening multiple chains. The three partners rejected this idea. So Schultz opened his own location and then later purchased Starbucks in 1987. Within 10 years, by 1992, the company had close to 165 locations. The company first expanded to the east coast to cities like Chicago and Vancouver. Then in 1996, the company went overseas and opened its first location in Tokyo, Japan. In 1998, the company moved on to the United Kingdom and continued to expand to London, the Czech Republic, and Argentina. During this same time, Starbucks took over all of the Seattle Coffee Co. The sky was the limit.
In 2017, the company was worth about $23 billion. Today, the company has about 28,000 locations. There are about 291K employees working for this brand. Employees are offered benefits and the company offers to help pay for higher education. They offer 100% tuition coverage at Arizona State University. There is paid time off and an opportunity to have discounted company stock.
Starbucks claims to have close to 87,000 types of drinks. There are also many types of baked goods and pre-packaged options. Almost any combination can be made for a drink to satisfy a customer’s needs. The calories, fat, and sugar are a matter of personal choice when it comes to which menu items to select. Temptation lures when the green lady on the sign is staring on the corner at you. The logo comes from a ship from the classic Moby Dick by Herman Melville. Decisions, decisions, or don’t go at all. It all depends on what you put in your cup of Joe.