BLOG 170 GYM MEMBERSHIP USE
We know that the best investment we can make is in our health. Having a gym membership is a proactive approach to meeting daily activity requirements. The facility has the resources to move the body in all types of modalities. Trouble is that that gym doesn’t have the motivation or accountability to get you there consistently despite the payments being made. No one is holding your hand, but the monthly bill continues to be charged. Ringing in the New Year vows to go to the gym are made by so many. But come March, the novelty wears off and the extra effort just isn’t the same. But you keep paying. Unlike Every BODY’s Fit, I’m not there waiting for you, tracking your attendance, telling you what to do, texting you if you don’t come, and making sure you schedule to come back.
Statistically, only about ½ of the people with gym memberships go at least 100 times per year. And the owner thrives on this because if everyone actually went, capacity would be exceeded immediately. Gym owners need about 10 times as many members than those who actually attend in order to turn a profit. (https://www.creditdonkey.com/gym-membership-statistics.html).
So why do people keep their membership if they aren’t going?? Well, there’s that initiation fee that resurfaces if you leave and come back. You tell yourself you are going to go….someday. It’s only $10 a month or $25 etc. Some people don’t even notice they are still being charged so they just keep on paying and not going. You are grandfathered into the original cost from 15 years ago so to leave and then come back would mean higher fees. Having the gym membership is popular, yet so under-utilized. It was a good idea back when you were motivated. It was a good idea when they had that special. But now, are you still going??
Clearly, I have a case for my line of business. I truly want to help and inspire others. In the studio’s environment we are a FIT Family so it does go noticed when you aren’t here. You are making a commitment to become the best version of you. It is my hope that you continue to come because you are worth it. Invest in your BODY because when you love your BODY and take of it, your BODY will love and take care of you. That is the ultimate best outcome of every BODY’s fitness journey.